| Discover How A Google Business Listing Can Help Your Business |
| Invention Development Advice - Marketing | |||
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If you haven't created a Google Business Listing for your business yet then you are missing out on some terrific exposure.
If you haven't created a Google Business Listing for your business yet then you are missing out on some terrific exposure. There are lots of businesses we come across who either haven't realise that they could have a business listing on Google or have just haven't bothered to add one. It's quick and very easy to do. The key benefits of a Google Business Listing are: 1. Exposure in Google Google typically displays the business results near the top of page 1 based if someone searches for a combination of a service and place which matches any relevant listings. For instance, check out: http://www.google.co.uk/search?hl=en&source=hp&q=edinburgh+airport+parking&meta=&rlz=1R2GZAZ_enGB347&aq=f&oq= where we searched for 'Edinburgh airport parking'. As you can see the business listings actually get ranked above all the natural results on the left of the page. This means even if you don't have an SEO budget or strong web presence you can still be listed at the top of the page above the top ranking competitor. 2.Business Listings Are Noticeable When business listings are returned within the search results area they are very prominent on the page due to the map which is included and format of the business listings alongside it. They even stick out a lot compared to the plain text adverts which appear on the right hand side of the page. Without spending any money you can be competing with your competitors who are having to pay to be found! 3. It's totally free You will have to register a Google account if you don't have one, do an address or phone number verification and create your business listing but all it costs is a bit of time - and normally less than a coffee break. 4.Get a high listing If you manage to add a listing before your competitors do for your service and location then you will always appear before them as entries are listed in the order in which they were added. 5.Multiple Offices Supported You can list multiple office locations within a single business listing. 6.Map Directions Are Added A road map with directions to your location(s) ensures that prospective clients can find you easily. The map is displayed in Google Maps which more and more people are using an familiar with. 7.Expanding Services Google have announced upgrades to the Local Business Listings which we can expect in the future such as integration with mobiles, map links within results listings. The creation of coupons/vouchers that users can print off and bring with them was added recently too giving you added value to offer to users who find your listing. With the number of directories online it is inevitable that other local directories will feed off of the Google Business Listings so your business will probably start appearing on other websites too as a pleasant consequence. It just takes a few quick and easy steps to set up your Google Business Listing: 1.Sign in to the Google Local Business Center. Sign in using your existing Google account or create a new one. 2.Supply your business information. Select up to 5 categories that best describe your business. Custom categories are acceptable but you must include at least 1 predefined category. 3.Review and verify your listing. To verify your business you need to receive a pin code. This can be done over the phone, by SMS or Google can send it to you on a postcard. If you do it by phone or SMS your listing will normally be live in about 12 hours whilst you should allow 2-3 weeks for the postcard to arrive. Don't hand around. Your competitors won't. The free, enhanced listing exposure can do wonders for your business and even if you are not desperate for traffic just yet it is worth securing your position in the business listing results before your competitors do. More information: You can you find more about how to promote your business online from Chris at his blog or visit the main company site to find out all about the wide range of web design related services which Hit Reach offer.
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